Our Values

It’s PEDAL time…

Our MISSION

To create stylish, performance-driven, and quality-centered cycling wear priced reasonably and produced locally.

What We Value

We believe that what we are doing is guided with purpose.

Fair pricing:

A purpose not only for the sole intention of profit but to deliver quality apparel and make it affordable to most riders. Our prices are calculated mainly to cover materials, just labor costs, and logistics. We then take equitable profit to keep the business running healthily. Growth results may be slower than most but seeing our customers happy makes everything worth it.

Style:

To offer distinctive designs that are minimal yet sophisticated and fashion forward.

Performance and Function-driven:

To provide our customers with a consistent high standard of comfort and riding experience by implementing functional designs and using only premium and ISO-certified technological fabrics.

Home-grown and Home-sewn:

To bring awareness to the potential of Filipino talent in making world class products in the cycling arena and the capacity for it to save economies.

Home-grown is realizing that every step, from acquisition of raw materials to delivery of final product has been passed only along Filipino hands. Even the marketing team who proofread our copy is Filipino. This home-grown system benefits Filipino individuals and families and could only be possible because of your continued patronage and support.

Meet The Team 

Environmentally Responsible

To do our best to act responsibly by adapting environmental practices in our business such as using recyclable bags during logistics, upcycling, and using eco-friendly packaging. 

 

May we truly learn to love and care for our country by realizing what it really means to support local and our environment by being proactive with every little choice we make.